You book the meeting · we close the deal · you get paid.
You already do the hard part in your sleep — getting a stranger on the phone to say yes. Here you don't even have to close. You open doors. Auri walks through them. And the dials you make today pay you for months.
Drag the sliders. This is what your activity turns into at 25% of every dollar a deal makes. Setup pays once. The recurring pays you every single month the client stays — like insurance renewals, but you book it once.
This is a projection, not a promise. Real numbers swing week to week — that's the nature of a numbers game. The math here: 25% commission · $375/close upfront · $75/mo residual while the client stays · residual stacks monthly then churns after your retention setting. Open Advanced assumptions to see and adjust every input. Hit your activity number daily and the average shows up like clockwork.
Read that twice. Not a closer, not a tech guy, not the AI expert. A setter. Your entire job is to put qualified 15-minute meetings on the calendar. Auri runs the meeting and closes the deal.
A meeting only counts when all three are true:
The actual decision-maker — the guy who signs checks — and he fits ICP: owner-operated HVAC / plumbing / roofing, SW Florida. The receptionist or the son who "helps out" does not count.
Locked into a real slot via the booking link, with a confirmed day and time. "Try me next week" is not a meeting.
He actually takes the call with Auri. A no-show is not a booked meeting — it's a follow-up. Keep working it.
Trade: HVAC, plumbing, or roofing (HVAC & plumbing first — phones ring constantly).
Owner-operated: the owner who feels every missed call in his own wallet.
Size: roughly $1M–$8M/year.
Where: Naples, Fort Myers, Cape Coral, Bonita, Estero.
Gut check before you dial: "Is this an owner who's losing real money because his phone goes unanswered?"
Log these in the Command Center the moment you hang up, every time:
1. Owner's full name (confirm he's the decision-maker)
2. Business name + trade
3. Best phone # + main line to audit
4. The pain — in his own words (this is Auri's opening)
5. Day + time booked
That's the whole pitch in one line. The best office manager a contractor ever had — answers every call on the first ring, never sleeps, never calls in sick, books the job before they call the next guy — except it costs less than a part-time hire. You never sell the tech. You sell the outcome.
Four things the system does. Lead with what it does, never the tech name.
Answers every call, day or night, weekends, holidays. Sounds like a real person. Never sends anyone to voicemail.
The second a call slips through, the customer gets an automatic text in seconds — so they don't dial your competitor.
Doesn't just answer — it puts jobs on the calendar: name, number, address, and what they need.
One clean dashboard: every call, every text, every booked job, every dollar saved. Done-for-you.
The differentiator — beat both "$99 app" and "expensive agency" with one line:
"We're the FULL front desk — answering, texting, AND booking — done-for-you, guaranteed, at a small-shop price. The cheap apps only do one piece. The big agencies lock you into contracts you can't afford. We're the only ones who do all of it, for you, with your money back if it doesn't work."
"We put in an AI front desk for contractors. It answers every call 24/7, texts back the ones you miss, and books the jobs — so you stop losing work to voicemail. Most shops are bleeding thousands a month in missed calls and don't even know it. Can I show you your own numbers?"
"You know how when you're up on a roof or it's after hours, the phone rings and you can't get it? That customer doesn't leave a voicemail — he just calls the next guy. That's thousands a month walking out the door. We fix that. We install an AI front desk: answers every call day and night, instantly texts back anyone you miss, and books the job right onto your calendar. We set the whole thing up — you don't touch it. It's $1,500 to install, $300 a month, and here's the promise: your phone stops costing you money in 14 days or that month's free. Worst case, you find out exactly how much you've been losing. Got 15 minutes this week?"
"Let me give you the straight version. Right now, your phone is costing you money and you can't see it. You're an owner-operator — on jobs all day, hands full, the phone rings, you can't always grab it. After 5, on weekends, nobody's there. And here's the killer stat: about 80% of people who hit voicemail don't leave a message. They hang up and call the next contractor on Google. That customer was ready to book — cash in hand — and he just vanished. Multiply that across a month and it's thousands walking straight to your competitor. That's what we solve. We install an AI front desk. Four things: one, an AI receptionist answers every call 24/7, even at 2am — sounds like a real person, never sends anyone to voicemail. Two, the second a call slips through, the customer gets a text back in seconds, so they don't go anywhere. Three, it doesn't just answer — it books the job, right onto your calendar. Four, you get one simple screen showing every call caught and every job booked. Now — there are $99 apps that do one piece badly, and big agencies that do the whole thing but lock you into contracts that cost a fortune. We're the only ones who do the full front desk, done-for-you, at a price a shop your size can afford. It's $1,500 to set up, $300 a month, and we put the risk on us: your phone stops costing you money in 14 days, or that month is free. All I'm asking — give me 15 minutes with Auri. He'll pull up YOUR actual numbers and show you exactly what it's costing you. Even if you never sign, you'll walk away knowing your real leak. When's better this week — Tuesday or Wednesday?"
One job on this call: book the 15-minute meeting. You are NOT selling the system, the price, or the guarantee. Tone: relaxed, like calling a buddy who runs a shop. Smile while you dial — they hear it. Talk slower than feels natural. Curiosity + a specific number, then get off the phone.
"That's exactly what the quick call is for — no obligation." Don't argue. Agree → Reframe → Re-anchor to the meeting → offer two times → lock it. You win on the calendar, not on the call.
Cold calling catches them at their desk. Facebook catches them in their backyard. The whole game: be a real person who happens to do this, not a salesman with a script. Facebook bans spammers. The winners never feel like they're selling. Goal of message #1 is a reply, not a booking.
Join the biggest, most active SW-FL groups: Naples / Fort Myers / Cape Coral business + networking groups, city Chambers, BNI groups (gold — all owners), national HVAC/Plumbing/Roofing owner groups, and local "Recommendations / Buy-Sell-Trade" groups (where homeowners ask "anyone know a good AC guy?"). Search inside groups for HVAC, AC repair, plumber, roofer, sort by recent.
Their name is on the business, or "Owner / Founder." Uses "we" language. Replies to their own page comments. Profile shows the truck, logo, job-site photos. Small but real — "and son," family-owned. Skip: giant franchises, faceless brand pages, the "marketing girl" who can't say yes to a call.
You're commission-only, so treat this like a job with a clock — because it is. Set a dial number and a DM number before you start, and hit it no matter what. Not a booking goal — an activity goal. You control the inputs; the outputs follow.
| Time | Block |
|---|---|
| 8:00–10:00 AM | Power calls. Naples list first. Phone glued to your ear. |
| 10:00–11:00 AM | Cold-call expansion (Fort Myers / Cape Coral). |
| 11:00–12:00 PM | FB DMs — find owners, send 15–20 personalized messages. |
| 12:00–1:00 PM | Lunch / reply to DM responses. |
| 1:00–3:30 PM | Follow-ups (callbacks, "call me later" promises), more dials. |
| 3:30–4:00 PM | Reset — clear your head, line up your next-up list. |
| 4:00–6:00 PM | Power calls — power hour 4–5. Naples + cold. Finish strong. |
You spent years getting strangers to trust you with their family's financial future over the phone — a HARDER sale than this. Nobody wakes up wanting life insurance. But every contractor on your list already KNOWS he's losing money. You're not creating the pain. You're shining a light on it. This is the easiest pivot you'll ever make.
A 55-year-old HVAC owner is the exact human you've been talking to for years — blue-collar, busy, respects straight talk. You already speak his language.
"Can't afford it," "need to think," "I have a guy" — you crushed these selling something people don't even want. Here it pays for itself.
No manufacturing it. Every missed call TODAY is a job that went to a competitor TODAY. You don't invent the fire — you point at it.
You know the dials-to-deals ratio in your bones. The only difference: your "close" is just a 15-minute meeting, so your yes-rate goes UP.
The amateur dials when he feels like it. The pro dials when he doesn't — especially on the bad days. The number is sacred.
The second they hear "Thursday works," they lock the time, confirm, and hang up before they accidentally re-open and unsell it.
"My only job is the 15 minutes." Never dragged into a full pitch, a pricing fight, or a tech debate. Park everything for Auri.
Track which opener gets the most "tell me more," which objection keeps killing them — and tweak ONE thing at a time.
A bad call is forgotten by the next ring. The line that booked three meetings this week? In their pocket forever.
Your one-screen cheat sheet for the live moment. Read the kit once front-to-back — then live here.
"We put in an AI front desk for contractors — answers every call 24/7, texts back the ones you miss, books the jobs. Most shops bleed thousands a month in missed calls and don't even know it. Can I show you your own numbers?"
"Perfect. Quick 15 with Auri — he shows you exactly how many calls you're missing and what those jobs are worth. Tomorrow at 9 or afternoon at 2 — which is better?" (get yes → get email) "Just sent the confirmation. Auri's looking forward to it."
Capture the 5: Owner name · Business + trade · Best # + main line to audit · Pain in his words · Day/time.
Activity is the only thing you control. Every "no" is paid. Book it, log it, dial the next. 🤙
You know the job. You know the money. Every meeting books to one place. Your list is in the Command Center. Don't wait to feel ready — activity cures the nerves.
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